Custom Email

An unfiltered way to get your message into the hands of our loyal readers interested in your products and business solutions. We deliver your message directly to decision makers' inboxes: distributors, contractors or facility cleaning managers.

Email Circulation:

Sanitary Maintenance - 16,000 Distributors
Contracting Profits - 16,000 Building Service Contractors
Facility Cleaning Decisions - 30,000 Facility Cleaning Managers
Whole Industry - 62,000

Ad Specs:

Tips for a successful custom email.

  • Send an HTML version of the completed email. PDF files not accepted.
  • Email width of 600 pixels or less.
  • Emails with 600-800 words perform the best.
  • Provide a 50 character subject line for the email (Cannot include any special characters, emojis or ™, ®, ©). Subject lines longer than this may get cut off.
  • If you are using 3rd party tracking tags, send standard tags.
  • We recommend using all https (secure) links for all images, resources and outbound links in your email code.

Some things to Note:

  • Maximum number of 6 links per email. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • A proof will be sent to you prior to the email mailing out.

Upgrade Opportunities

A/B Split Subject Line Only: additional $250
A/B Split Creative and Subject Line: additional $500
Personalization: $200


E-mail ads to


A proven content marketing vehicle which delivers great value. How else could you get 30 minutes of live, undivided attention with potential customers to present your thought-leadership message?

In addition to getting the FastCast benefits and the exclusive database of registrants, we put together the creative and get your message in front of this key audience. All FastCasts include a customized, dynamic marketing blitz which we develop and run for you. This high-impact digital marketing consists of e-Newsletter ads, various website ads and dedicated emails.

The marketing campaign exposure and leads/database alone have a value of $13,000. You will be hard pressed to find better ROI than this.

As a sponsor, you get:

  • Sole-sponsored, custom content—you choose your topic. We'll assist in copy review, slide generation and provide experience and expertise to assure a successful event.
  • You select speaker/presenter
  • Presentation is 30 minutes, prompting cleaning decision makers to continue the dialogue after the event.
  • Exclusive branding on promo emails during the two weeks prior to the webcast.
  • Promote to your prospect list (optional)
  • Your logo appears on screen throughout the presentation
  • You get the exclusive database of registrants and attendees—email address, name, title, company, city/state, phone
  • You get the FastCast to post on your website and use in your sales and marketing efforts.
  • 60-day topic exclusivity (30 days before and 30 days after)

Materials Needed:

  • Logo and URL
  • Fastcast title
  • Fastcast summary with learning objectives
  • Presenter name, photo and bio
  • Presenter contact information
  • Image for promotion (product image or promotional image)
  • Powerpoint presentation slides (The industry average is roughly 1 minute per slide, and fastcast are capped at 30 minutes)

Advertising Policies and Guidelines
* We currently do not accept links for advertising urls because of tracking and deliverability issues.


E-mail ads to

Email Sample Slide Sample

Prospect Nurturing Campaign

Our Nurturing Campaign moves prospects down the sales funnel based on their responses to a series of your messages delivered directly to decision makers' inboxes: distributors, contractors and/or facility cleaning managers. This three-part email campaign consists of multiple deployments. If the receiver responds to your first message, we “drip” them down the funnel to a second, more focused message with additional information. If the receiver does not respond to the first email, we send it again with a slightly modified subject line. All who respond to the second round of emails get a third message with more specific information or you may want to offer a content asset to capture them as a lead.

When the three-part campaign is finished, you will get the contact information (postal/phone) of everyone who clicked on any of the emails and a list of which emails they clicked on or opened so you can do lead scoring to meet your needs.

The three-part campaign:

Day 1:
Send all: Creative 1 / Subject line 1

Day 3:
Send openers: Creative 2 / Subject Line 2
Send non openers: Creative 1 / Subject Line 4

Day 6
Send all previous openers: Creative 3 / Subject Line 3

Total creatives: 3
Total subject lines: 4


Phase 1:

Subject: The robotics revolution and your cleaning business
Creative »

Phase 2:

For openers of 1:
Subject: Find out if your cleaning operations are a good fit for robotic cleaning machines
Creative »

For non-openers of 1:
Subject: Are robotic cleaning machines right for your business?
Creative: repeats phase 1

Phase 3:

Subject: Best practices for selecting equipment and partners for new job start-ups
Creative »

Email Circulation:

Sanitary Maintenance - 10,000 Distributors
Contracting Profits - 10,000 Building Service Contractors
Facility Cleaning Decisions - 29,000 Facility Cleaning Managers

Ad Specs:

Tips for a successful campaign.

  • Send HTML versions of the completed emails. PDF files not accepted.
  • Email width of 600 pixels or less.
  • Your series of three emails should provide more specific information about your product or product line as they go. The first email can be a relatively broad topic or solution to better capture decision makers’ attention. The second email can be more specific about your product/solution to help identify interested prospects. And the third email can have even more detail, a call to action, and/or a lead-gen offer.
  • Provide 50-character subject lines for the emails. Subject lines longer than this may get cut off.

Some things to Note:

  • Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • Use multiple links and call to actions. Have links positioned high up and then interspersed throughout. Use in-text links and CTA buttons and images as links. Placement, color and text affect click through performance. Links should offer real value to the user. Links should not seem overly committing or off putting by inferring too much data collection or intrusiveness.
  • A proof will be sent to you prior to the email mailing out.


E-mail ads to

Media Day Videos »