When crafting a marketing campaign to a targeted, B2B audience the first thing you need to know is how you can reach the audience. Our data analytics team has put together a diagram showing mediums in which the professional cleaning audience engages with content. This is useful intelligence for marketers to understand when developing programs which target this key group.
As audience decision makers often only engage via one medium or another, the only way a marketer can reach their key marketing targets is via the users' engagement preferences. In short, target where the eyeballs are for your key marketing group. The chart below can help marketers determine how to plan using that strategy.
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