Sanitary Maintenance Advantages

Mechanical Specifications:

Mechanical Notes:

Publication trim size: 7.875" x 10.75"
Bleed Page: 8.125" x 11"
Trims to 7.875" x 10.75"
Live Area: 7" x 10"
Note: Pertinent matter on bleed advertisement must be kept at least 0.5 inch from image edge. Bleed trim is 0.125 inch.

2 Page Spread Bleed

Bleed 16" x 11" Trim 15.75" x 10.75"
Note: Live matter must be kept 0.5 inch away from untrimmed edge and 0.25 inch away from each side of the gutter.

Trim variance is 1/8 inch
Line screen: 133
Output Resolution: 2540
Max Ink Density: 300%
4-color rotation (wet) is black, cyan, magenta, yellow
Printing: Web-offset
Binding: Perfect bound

Mechanical Requirements for Inserts:

Contact production manager for insert specifications (size, stock, binding, shipping). Sample of insert must be submitted to publisher for mechanical clearance and pricing.

Issuance and Closing Date

Mailing Date: 15th of month of issue
Closing Date: 5th of preceding month.
Cancellation Date: No cancellation after 5th of preceding month.

Sending Your Ad:

Upload files to www.tradepress.com/uploads or mail CD or DVD (please include a pdf soft proof when uploading ads). Sending a Revised Ad: Indicate revised files in the file name (Example: File Name_r1.pdf, _r2.pdf, _r3.pdf etc.)

Mailing & Shipping Instructions

Send all contracts, insertion orders and electronic ad materials to:

Production Manager
Sanitary Maintenance
2100 West Florist Avenue
Milwaukee, WI 53209

For Questions:

Amanda Balistreri
Production Director
414.228.7701 x469
amanda.balistreri@tradepress.com

Preferred File Types:

PDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.

EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.

EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.

*Note: We are unable to process Microsoft Publisher files

Because your best presentation is important to us, we have written this 10 STEP GUIDE guide to help you obtain maximum quality prior to us submitting your ad to the printer.

1. All fonts must be embedded, converted to outline or rasterized.
2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
3. All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
4. All black type must be black only, not Rich Black or Registration.
5. All color photos must be converted to CMYK with a total ink limit of 300%. Click here for the quickest way to alter ink density levels.
6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
7. Documents should be set up to the correct final ad size.
8. Any bleeds need to be set at 0.125" on all sides — no printer's marks or slugs.
9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
10. It is recommended to use the Adobe PDF preset: "PDF/X-1a:2001" when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

File Naming

Please consider these suggestions when naming your file:

1. Advertiser name, publication and issue.
2. Refrain from using special characters. Indicate revised submissions by including "v2", "r1", etc., in file name.

Color Typography:

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).

Proofs:

Black & white lasers are acceptable for grayscale ads.

Trade Press Media Group, Inc. pre-flights all files to the best of our ability. If we spot potential problems we will attempt to correct them or alert you to them. A proof for any textual/graphic changes made in our Creative Services Department will be submitted back to you for final approval. Due to the complexities of files and varied design techniques, we cannot be responsible for catching all trapping issues, typos or postscript errors.