Branded Features

Branded features appear in the feed alongside trusted and topical content from CleanLink. Get your message in front of industry decision makers in this highly visible way.

Archived for one year and free from other advertisements, Branded Features are searchable. They may contain multiple images and/or video treatments, and are promoted via:

Price

$2,995 net

Ad Specs:

Text File*: Headline (up to 10 words) up to 4,000 words of supplied text* inclding hyperlinks, multiple images, graphs and charts, YouTube URLs.
Images: gif, jpeg or png
Accepted Video: YouTube, Vimeo
URL: Advertiser to provide URLs
Company Name: 30 characters max

* Content is subject to review and may be edited for length, clarity and style. Branded content is intended to provide useful or otherwise engaging, non-promotional information to cleaning professionals.


Buyer's Guide Image Ad

The Buyer's Guide is the go-to product resource for cleaning pros every day. Your image ad is seen on all Buyer's Guide pages. 

Price

12 months: $2,695 net
6 months: $1,610 net
3 months: $1,025 net

Ad Specs

Ad Dimensions: 300 x 250 pixels
File Size: 50K maximum
URL: provide landing page URL

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com


Category Image Ad

Let your expertise shine by positioning your ad contextually through image and text. You get exposure on any of CleanLink's 17 category pages with an image ad, plus a text ad in all related articles and news items throughout the site.

Image Ad Specs

Ad Dimensions: 300 x 250 pixels
File Size: 50K maximum
URL: provide landing page URL

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com

Text Ad Specs

Title: 25 characters max
Descriptive Text Line 1: 35 characters max
Descriptive Text Line 2: 35 characters max
(characters include punctuation and spaces)

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com

Price

PREMIUM
$5,660/year net
TIER 1
$3,145/year net
TIER 2
$2,750/year net
TIER 3
$2,235/year net
Business & Industry
Cleaners & Disinfectants

Floor Care Equipment

Infection Control

Soap & Dispensers
Brooms, Mops & Carts

Carpet Cleaning

Dilution Control

Floor Care Chemicals

Green Cleaning & Sustainability

Odor Control

Vacuums
Floor Pads & Brushes

Hand Dryer

Ice Melt

Paper Products & Dispensers

Software

Editorial Image Ad

Get exposure to the specific user you're trying to reach on CleanLink! Your editorial image ad appears next to all articles from Sanitary Maintenance, Contracting Profits, or Facility Cleaning Decisions.

Ad Specs:

Ad Dimensions: 300 x 250 pixels
File Size: 50K maximum
URL: provide landing page URL

Price:

12 months: $7,860 net
6 months: $4,720 net
3 months: $2,835 net

Advertising Policies and Guidelines

Submission:

E-mail ads to webads@tradepress.com




Home Page Image Ad

Feature your product on our highly visible homepage. With this brand-building, traffic-driving opportunity, readers click your ad and go directly to your full product information within your site!

Price

12 months: $5,665 net
6 months: $3,400 net
3 months: $2,040 net

Ad Specs

Ad Dimensions: 300x 250 pixels
File Size: 50K maximum
URL: provide landing page URL

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com

Home Page Image Ad

News Image Ad

CleanLink is the most trusted news outlet in the commercial cleaning industry, covering all corners of the market. This ad gives your brand visibility where cleaning industry professionals go every day for news. News Image Ads appear on highly trafficked pages of the site.

Price

12 months: $8,890 net
6 months: $5,335 net
3 months: $3,195 net

Ad Specs

Ad Dimensions: 300x 250 pixels
File Size: 50K maximum
URL: provide landing page URL

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com

News Page Img Ad

Mobile Site Ad

Many CleanLink users access the site from a mobile device. Your ad gets a third of all mobile website impressions to build your brand awareness and increase your web traffic. It's a perfect way to reach on-the-go cleaning professionals.

Price

3 months: $4,405 net
1 month: $1,635 net

Mobile Ad Specs

Image Size: 320 x 50 pixels
File Size: 50K maximum
URL: provide landing page URL
No animation allowed
* Must have ad materials 10 business days prior to live date

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com


Retargeting the Professional Cleaning Industry

We'll help extend your message by targeting our influential CleanLink audience across the entire web. Stay in front of the people you want to be doing business with. Target top prospects that you want to reach and build mind share. Drive more professionals directly into your purchasing funnel.

2 Options to Choose From

Standard Targeting
Our standard retargeting campaign puts you in front of cleaning-industry decision makers, helping you build mind share, create awareness and generate leads.

Market Segment Targeting
Our market-segment campaign targets cleaning professionals who are actively researching and reading material under one of our cleaning-market brands. This approach let's you refine your campaign even further to focus on just distributors, BSCs or in-house cleaning management.

Price

$1,000 budget
25,000 impressions to 30,000 impressions

$1,500 budget
40,000 impressions to 48,000 impressions

$2,000 budget
60,000 impressions to 72,000 impressions


Reporting:

Ad impressions and clicks.

Program:

You provide your campaign budget/impressions and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Retargeting Ad Specs:


Leaderboard Ad

Image Size: 728 pixels wide x 90 pixels high
File Size: 40K maximum
URL: provide landing page URL

Image Ad

Image Size: 300 pixels wide x 250 pixels high
File Size: 50K maximum
URL: provide landing page URL

Mobile Leaderboard

Image Size: 320 pixels wide x 100 pixels high (can also accept 320 pixels wide x 50 pixels high)
File Type: No animation allowed
File Size: 50K maximum
URL: Include link to landing page

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Submission

E-mail ads to webads@tradepress.com


Product Watch Image Ad

Raise your profile in the online product showcase that cleaning decision makers trust. Your image ad is seen on all Product Watch pages including every product category and product profile.

Price

12 months: $6,360 net
6 months: $3,815 net
3 months: $2,290 net

Ad Specs

Ad Dimensions: 300 x 250 pixels
File Size: 50K maximum
URL: provide landing page URL

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com

Product Watch

Catfish Ad

Make an unforgettable impression with a sticky ad. CleanLink's Catfish ad opportunity is a high-visibility way to promote your brand, repeatedly welcoming cleaning execs to the site. Talk about leaving a lasting impression!

Price

$5,495 net

Catfish Ad Specs:

Width: 450 pixels
Height: 100 pixels
File Size: 75K maximum
Note: We will add the close button to the left/top of the ad over the creative. It is 25x25 pixels

Catfish

Choose one of the two options below:

 
Option 1: Expanded Ad

Width: 640 pixels
Height: 410 pixels
File Size: 125K maximum
URL: provide landing page URL
View Expanded Ad Sample »

Option 2: Expanded Ad with Embedded Video

YouTube Embed video code or link to sharable video on YouTube
AND
Clickable ad below video:
Width: 640 pixels
Height: 50 pixels
File Size: 50K maximum
URL: provide landing page URL
View Expanded Ad with Embedded Video Sample »

Catfish Video

(Expanded Ad)

Catfish Video

(Expanded Ad w/ Embedded Video)

 

CleanLink Video Ad

Video ads drive results. Create excitement and awareness for your products, bring more prospects to your Website, and increase sales by having your existing video featured on CleanLink. 

  • Video ads can be placed in any CleanLink image ad
  • Tracking includes the number of ad impressions and the number of clicks for those going to your Website
  • You determine the text for the link below the video

Video Ad Price

25% Premium added to image ad rate

Video Ad Specs:

  • 16x9 video format
  • URL of video on YouTube. Video on YouTube must be sharable.
  • URL ad should link to.
  • First line of text, max 45 characters (includes spaces and special characters. Lines of all capital characters is not allowed)
  • Second line of text, max 45 characters (includes spaces and special characters. Lines of all capital characters is not allowed.)

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com


Dynamic Scroll Ad

Grab audience attention while they're scrolling through content. Your ad loads dynamically into the right column of the page as the user scrolls down. Since the ad dynamically appears, more eyeballs are attracted to the new element placed on the page.

Price

$985 net per month

Ad Specs:

Tag: company name as it should appear above headline, 30 characters max

Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)

Headline: 50 characters max including spaces and special characters

Description: 90 characters max including spaces and special characters

Call-To-Action Text: 20 character max including spaces and special characters (Examples: Learn More. Download Now.)

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com


Lead-Gen Web Ad

Take your web ad to the next level. We remove the step of a click through landing page and have cleaning professionals engage right within your ad. Not only are you reaching our incredibly targeted and highly valuable cleaning audience, cleaning professionals can take actionable steps with your brand right on our site.

It's an optimal way to use the content marketing assets you've already developed.

It's Lead Gen. Our in-ad form approach, when used with your compelling content asset, delivers high-quality, user-requested leads right from a display ad.

Since users are making a form-based request, you will get the cleaning professional's email allowing you to follow up with them.

Based on our tests with this format, the in-ad form approach has out-performed traditional landing pages by 200%.

Price

$2,040 net per month

Ad Specs

Company Name: company name as it should appear in the ad. 30 characters max.
Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
Headline: 45 characters max including spaces and special characters
Description: 80 characters max including spaces and special characters
PDF: send us the pdf the user should get after filling out the form. Should be optimized for digital.

Select a Call-To-Action option below:
Free, Read It Now
Download Free Brochure
Get Free Whitepaper

Program Requirements

  • Ad text and pdf content are vetted for approval.
  • Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
  • PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

In-ad customer consent line will read:
This sponsor can send me information related to the content above via email. (not changeable)

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.

Advertising Policies and Guidelines

Submission

E-mail ads to webads@tradepress.com


Content Marketing Lead-Gen Package

Our data-analytics team has come up with a campaign approach to maximize ROI for this digital marketing standard. Combining our Lead-Gen Web Ads with eNewsletter exposure, this special package will help you get optimal results from a valued digital content asset.

We create all the needed ads and run your campaign which promotes your content asset throughout our website and our eNewsletters for a month's time; this ensures your brand is seen by thousands of potential customers in the professional cleaning industry.

All content lead-gen programs include:

  • A lead generating web ad on CleanLink for 1 month;
  • A daily e-Newsletter ad campaign going to our 67,000 subscribers 4 times in the month;
  • We develop and host a customized, gated landing page for your content asset which includes your logo;
  • A lead report which includes email addresses for those who fill out online form to download the asset;

You get the discounted campaign package price of $4,735 net for this complete turnkey program, which is valued at $6,070.

Price

$4,880 net

Your Marketing Partner

If you don't have a content asset to offer, our experts can develop one for you to save you time. We will use our industry knowledge to craft something specifically for this audience.

Our cleaning-industry content team will work with you to create a high-value asset which you can run with us and then use via additional channels for additional benefit. Ask your sales person for a quote.

Sample link for lead gen web ad

Sample link for landing page

Sample eNewsletter ad

Ad Specs

Company Name: company name as it should appear in the ad. 30 characters max.
Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
Headline: 45 characters max including spaces and special characters
Description: 80 characters max including spaces and special characters
PDF: send us the pdf the user should get after filling out the form. Should be optimized for digital.

Select a Call-To-Action option below:
Free, Read It Now
Download Free Brochure
Get Free Whitepaper

Program Requirements

  • Ad text and pdf content are vetted for approval.
  • Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
  • PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

In-ad customer consent line will read:
This sponsor can send me information related to the content above via email. (not changeable)

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.