Branded Features

Branded features appear in the feed alongside trusted and topical content from CleanLink. Get your message in front of industry decision makers in this highly visible way.

Archived for one year and free from other advertisements, Branded Features are searchable. They may contain multiple images and/or video treatments, and are promoted via:

Ad Specs:

Company Name: 30 characters max*
Headline: 10 words max
Text File^: 4,000 words max, including hyperlinks, multiple images, graphs & charts
Images: GIF, JPEG or PNG
Accepted Video: YouTube, Vimeo
URL: provide landing page URL

*Spaces and special characters are included in the character count.
^Content is subject to review and may be edited for length, clarity and style.

Branded content is intended to provide useful or otherwise engaging, non-promotional information to cleaning professionals.

Submission

E-mail ads to clientservices@tradepress.com


Category Sponsorship

Let your expertise shine by positioning your ad contextually through image and text. You get exposure on any of CleanLink's 8 category pages with an image ad, plus a text ad in all related articles and news items throughout the site.

Categories

  • Business & Industry
  • Carpet Care
  • Cleaners & Disinfectants
  • Floor Care
  • Green Cleaning & Sustainability
  • Infection Control
  • Restroom Care
  • Software

Image Ad Specs

Ad Dimensions: 300 x 250 pixels
File Size: 50K maximum
URL: provide landing page URL

Advertising Policies and Guidelines

Submission

E-mail ads to clientservices@tradepress.com

Text Ad Specs

Title: 25 characters max
Descriptive Text Line 1: 35 characters max
Descriptive Text Line 2: 35 characters max
(characters include punctuation and spaces)

Advertising Policies and Guidelines

Submission

E-mail ads to clientservices@tradepress.com


Editorial Image Ad

Get exposure to the specific user you're trying to reach on CleanLink! Your editorial image ad appears next to all articles from Sanitary Maintenance, Contracting Profits, or Facility Cleaning Decisions.

Ad Specs:

Ad Dimensions: 300 x 250 pixels
File Size: 50K maximum
URL: provide landing page URL




Catfish Ad

Make an unforgettable impression with a sticky ad. CleanLink's Catfish ad opportunity is a high-visibility way to promote your brand, repeatedly welcoming cleaning execs to the site. Talk about leaving a lasting impression!

Catfish Ad Specs:

Width: 450 pixels
Height: 100 pixels
File Size: 75K maximum
Note: We will add the close button to the left/top of the ad over the creative. It is 25x25 pixels

Catfish

Choose one of the two options below:

 
Option 1: Expanded Ad

Width: 640 pixels
Height: 410 pixels
File Size: 125K maximum
URL: provide landing page URL
View Expanded Ad Sample »

Option 2: Expanded Ad with Embedded Video

YouTube Embed video code or link to shareable video on YouTube
AND
Clickable ad below video:
Width: 640 pixels
Height: 50 pixels
File Size: 50K maximum
URL: provide landing page URL
View Expanded Ad with Embedded Video Sample »

Catfish Video

(Expanded Ad)

Catfish Video

(Expanded Ad w/ Embedded Video)

 

Lead-Gen Web Ad

Take your web ad to the next level. We remove the step of a click through landing page and have cleaning professionals engage right within your ad. Not only are you reaching our incredibly targeted and highly valuable cleaning audience, cleaning professionals can take actionable steps with your brand right on our site.

It's an optimal way to use the content marketing assets you've already developed.

It's Lead Gen. Our in-ad form approach, when used with your compelling content asset, delivers high-quality, user-requested leads right from a display ad.

Since users are making a form-based request, you will get the cleaning professional's email allowing you to follow up with them.

Based on our tests with this format, the in-ad form approach has out-performed traditional landing pages by 200%.

Ad Specs

Company Name: company name as it should appear in the ad. 30 characters max.
Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
Headline: 45 characters max including spaces and special characters
Description: 80 characters max including spaces and special characters
PDF: send us the pdf the user should get after filling out the form. Should be optimized for digital.

Select a Call-To-Action option below:
Free, Read It Now
Download Free Brochure
Get Free Whitepaper

Program Requirements

  • Ad text and pdf content are vetted for approval.
  • Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
  • PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

In-ad customer consent line will read:
This sponsor can send me information related to the content above via email. (not changeable)

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.

Advertising Policies and Guidelines

Submission

E-mail ads to clientservices@tradepress.com


Content Marketing Lead-Gen Package

Our data-analytics team has come up with a campaign approach to maximize ROI for this digital marketing standard. Combining our Lead-Gen Web Ads with eNewsletter exposure, this special package will help you get optimal results from a valued digital content asset.

We create all the needed ads and run your campaign which promotes your content asset throughout our website and our eNewsletters for a month's time; this ensures your brand is seen by thousands of potential customers in the professional cleaning industry.

All content lead-gen programs include:

  • A lead generating web ad on CleanLink for 1 month;
  • A daily e-Newsletter ad campaign going to our 62,000 subscribers 4 times in the month;
  • We develop and host a customized, gated landing page for your content asset which includes your logo;
  • A lead report which includes email addresses for those who fill out online form to download the asset;

Your Marketing Partner

If you don't have a content asset to offer, our experts can develop one for you to save you time. We will use our industry knowledge to craft something specifically for this audience.

Our cleaning-industry content team will work with you to create a high-value asset which you can run with us and then use via additional channels for additional benefit. Ask your sales person for a quote.

Sample lead gen website ad

Sample landing page

Sample eNewsletter ad

Ad Specs

Company Name: company name as it should appear in the ad. 30 characters max.
Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
Headline: 45 characters max including spaces and special characters
Description: 80 characters max including spaces and special characters
PDF: send us the pdf the user should get after filling out the form. Should be optimized for digital.

Select a Call-To-Action option below:
Free, Read It Now
Download Free Brochure
Get Free Whitepaper

Program Requirements

  • Ad text and pdf content are vetted for approval.
  • Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
  • PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

In-ad customer consent line will read:
This sponsor can send me information related to the content above via email. (not changeable)

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.


Retargeting the Professional Cleaning Industry

Reach your desired audience with display advertising anywhere on the web. Extend your sales message by targeting cleaning industry executives that previously visited CleanLink. We put you in front of them across the entire web.

2 Options to Choose From

Standard Targeting
Our standard retargeting campaign puts you in front of cleaning-industry decision makers, helping you build mind share, create awareness and generate leads.

Market Segment Targeting
Our market-segment campaign targets cleaning professionals who are actively researching and reading material under one of our cleaning-market brands. This approach let's you refine your campaign even further to focus on just distributors, BSCs or in-house cleaning management.


Pick From These Impression Totals

Level 1
25,000 impressions to 30,000 impressions

Level 2
40,000 impressions to 48,000 impressions

Level 3
60,000 impressions to 72,000 impressions

Reporting:

Ad impressions and clicks.

Program:

You provide your campaign budget/impressions and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Retargeting Ad Specs:


Leaderboard Ad

Image Size: 728 pixels wide x 90 pixels high
File Size: 40K maximum
URL: provide landing page URL

Image Ad

Image Size: 300 pixels wide x 250 pixels high
File Size: 50K maximum
URL: provide landing page URL

Mobile Leaderboard

Image Size: 320 pixels wide x 100 pixels high (can also accept 320 pixels wide x 50 pixels high)
File Type: No animation allowed
File Size: 50K maximum
URL: Include link to landing page

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).

Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animaged gifs are not supported.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Submission

E-mail ads to clientservices@tradepress.com


Run of Site

An effective way to quickly build visibility and awareness for your products. With our Run of Site ad, thousands of Distributors, Building Service Contractors, and Facility Cleaning Managers will see your ad on multiple pages throughout the cleaning industry's #1 website.

Image Ad Specs:

Ad Dimensions: 300 x 250 pixels
File Size: 50K maximum
URL: provide landing page URL

Mobile Ad Specs:

Ad Dimensions: 320 x 50 pixels
File Size: 50K maximum
URL: provide landing page URL

Advertising Policies and Guidelines

Submission:

E-mail ads to clientservices@tradepress.com

ROS

Wallpaper Ad

Want to make a major impression that sticks around? The wallpaper ad appears on the left side of the website even when a user scrolls and it runs throughout the entire CleanLink website.

Get one of only two opportunities each month for this high-impact position.

Ad Specs:

Ad Dimensions: 200x1100 pixels
File Size: 125K Maximum
URL: provide landing page URL
Animation not allowed for this ad unit
3rd party creative hosting not allowed for this ad unit

Advertising Policies and Guidelines

Submission:

E-mail ads to clientservices@tradepress.com

Media Day Videos »