DemoCast

Short of showing people your products in person at a trade show, our DemoCast is the next best way to show buyers how your products can help them. DemoCasts are live, 15-minute product/service demonstration webcasts. After your live demonstration, you receive the full registrant and attendee list, including emails. Plus, you receive a video of your presentation for you to use in your own sales & marketing efforts

2022 DemoCast Schedule

  • DemoCast Date: February 8
    Sponsor Close: January 4
  • DemoCast Date: May 18
    Sponsor Close: April 13
  • DemoCast Date: September 21
    Sponsor Close: August 17
  • DemoCast date: December 7
    Sponsor Close: November 2

Details:

  • Option to be a live broadcast or show a pre-recorded demo video
  • Five-minute Q&A with attendees
  • Archived on CleanLink for six months
  • Reporting: Full registrant and attendee list (includes emails)

Round 1 Materials

(3 Weeks Before Live Date)

  • What Is Being Demoed
  • Presenting Company As You Want It To Appear
  • Presenter Name, Title & Photo
  • Company Logo
  • DemoCast Title: 75 characters max (Company name is not allowed in the Title)
  • Presentation Summary: 425 characters max Your title is the most important and should contain strong language to sell your event to a potential registrant.

Title and descriptions drive the most registrants when they:

  • Tell the end user how they will benefit - how it addresses their challenges and needs;
  • Tell the end user what they will learn or get out of watching;
  • Tell the end user key takeaways;
  • Let the end user know the presentation is specific to their profession and tailored to them;
  • Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)

Tips:

  • Focus less on the product itself and more on addressing the challenges of your audience.
  • Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.

The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.

Round 2 Materials

(1 Week Before Live Date)

  • Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
  • Presenter(s) Phone & Email
  • Seed Questions (2-4 questions)
  • Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions

Submission:

E-mail ads to webcasts@tradepress.com

Be sure to indicate in the email the materials are for a CleanLink DemoCast and indicate your company name.


FastCast

A proven content marketing vehicle which delivers great value. How else could you get 30 minutes of live, undivided attention with potential customers to present your thought-leadership message?

In addition to getting the FastCast benefits and the exclusive database of registrants, we put together the creative and get your message in front of this key audience. All FastCasts include a customized, dynamic marketing blitz which we develop and run for you. This high-impact digital marketing consists of e-Newsletter ads, various website ads and dedicated emails.

The marketing campaign exposure and leads/database alone have a value of $13,000. You will be hard pressed to find better ROI than this.

As a sponsor, you get:

  • Sole-sponsored, custom content—you choose your topic. We'll assist in copy review, slide generation and provide experience and expertise to assure a successful event.
  • You select speaker/presenter
  • Presentation is 30 minutes, prompting cleaning decision makers to continue the dialogue after the event.
  • Exclusive branding on promo emails during the two weeks prior to the webcast.
  • Promote to your prospect list (optional)
  • Your logo appears on screen throughout the presentation
  • You get the exclusive database of registrants and attendees—email address, name, title, company, city/state, phone
  • You get the FastCast to post on your website and use in your sales and marketing efforts.
  • 60-day topic exclusivity (30 days before and 30 days after)

Round 1 Materials

(Due 4 Weeks Before Live Date)

  • Webcast Title — 75 characters max (Company name is not allowed in the Title)
  • Your title is the most important item to drive registration and should contain strong language to sell your event to a potential registrant.

  • Summary — 500 characters max
  • Learning Objectives (3—4, one sentence each) example below
  • Presenting Company As You Want It To Appear
  • Presenter Name, Title, Photo & Bio
  • Company Logo & URL

Round 2 Materials

(Due 1 Week Before Live Date)

  • Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
  • Presenter(s) Phone & Email
  • Seed Questions (2-4 questions)
  • Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions

Title and descriptions drive the most registrants when they:

  • Tell the end user how they will benefit - how it addresses their challenges and needs;
  • Tell the end user what they will learn or get out of attending;
  • Tell the end user key takeaways;
  • Let the end user know the presentation is specific to their profession and tailored to them;
  • Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)

Tips:

  • Focus less on the product itself and more on addressing the challenges of your audience.
  • Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.

NO: See The FMPRO 4800® from ACME-TECH
NO: Out-Do Your Indoor Cleaning
YES: Learn How You Can Save Thousands In Cleaning Costs
YES: 5 Steps Cleaning Managers Need for Healthy Spaces
YES: Tips For Less Costly Green Floor Care + Registrants Save 5%

The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.

Example Learning Objectives

  • Learn how electrostatic technology works, and how it is used for surface disinfection
  • Understand electrostatic technology and other technologies used for surface disinfection
  • Identify places in your facility where you can use electrostatic technology to enhance your disinfection protocols
  • Learn how to select an electrostatic sprayer for the best ROI

Advertising Policies and Guidelines
* We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.

Submission:

E-mail ads to webcasts@tradepress.com

Email Sample Slide Sample

Clean Talk

Clean Talk provides solution-based content in a one-hour webcast presentation. It gives you the opportunity to speak directly to cleaning decision makers. As a sponsor, you have 10 minutes to formally present your solution during the first half of the event. The second half will be used for an extended question and answer portion with the audience.

Sponsor Benefits

(Limited to 3 Sponsors. Exclusive: One sponsor per product category)

  • Opportunity to provide one presenter for the webcast.
  • Your logo displayed on all marketing and event materials.
  • You receive attendee lead information including name, postal address, email and phone.

2022 Clean Talk

  • April 27 - New Technology for Cleaning
    Sponsor Close: March 30
  • August 24 - Products That Improve Worker Productivity
    Sponsor Close: July 20

Round 1 Materials

(Due 6 weeks prior)

  • Presenter Name, Title, Photo, Bio, Phone Number & Email
  • Company Logo & URL - .eps format or high-resolution version is preferred
  • 1 Custom Registration Question (Registration questions are required to answer in order to register. Registration questions are yes/no or multiple choice with only one selected choice).

Round 2 Materials

(Due 1 week prior)

  • Webcast Slides (.pptx)

NOTE: We are certified to offer CEUs to attendees.

Advertising Policies and Guidelines

Email Sample

Roundtables

Roundtables provide a forum for an interactive discussion on important industry topics. The two-hour program format features 2-4 subject matter experts discussing the topic without a formal PowerPoint presentation. You have the opportunity to be one of the panelists. The moderated discussion focuses on participation and questions from the audience to address key issues. Panelists and audience members use video to participate.

Sponsor Benefits

(Limit to 3 Sponsors)

  • Opportunity to provide one panelist presenter at the roundtable. Director of education reserves final approval of panelists.
  • Your logo displayed on all marketing and event materials.
  • Your logo included in a follow-up email plus you can include a PDF handout.
  • You receive attendee lead information including name, postal address, email and phone.

2022 Roundtables


March 9 - The Next-Gen Cleaning Needs
Sponsor Close: February 1

With the next generation of cleaning professionals being more tech savvy than ever, you might have opportunities to evaluate new programs, equipment, and training methods. High-performance cleaning teams are already seeing the value of incorporating automation and robotics into their systems and processes. Meanwhile, IoT technology is allowing cleaning teams to have a clear picture of high-traffic and high-touch areas, allowing frontline employees to prioritize their time to be most effective and efficient. Join us for a unique conversation about the future of the cleaning profession and how best to achieve the goals of creating clean spaces.


July 20 - IAQ is Important: Creating Healthy Indoor Environment
Sponsor Close: June 10

Indoor air quality has always been an important component of creating a healthy space, but there is much more to healthy indoor air quality than just purifying the air. To create a healthy environment, cleaning professionals should also pay attention to several key performance indicators including vacuum emissions, chemical VOCs, and dust particles, as well as purifying. Join us for an interactive conversation on the different components of IAQ, strategies on how to improve IAQ, and tips on how to communicate IAQ protocols to the stakeholders.


October 19 - Worker Productivity and Ergonomics
Sponsor Close: September 2

Labor costs are one of the most expensive areas for any cleaning program, plus labor shortages are making it hard to provide quality back up. This is why it is crucial to many managers to make sure their team is being as productive as possible and avoiding any workers compensation claims. During this roundtable discussion, we will discuss tips and suggestions to keep your team proactive and safe during some the most common equipment and products.


Materials Needed

(Due ASAP)

  • Logo - .eps format or high-resolution version is preferred
  • Panelist Name, Job Title, Email/Phone, Bio, and Photo
  • Company Handout - included in a post-event email to attendees (PDF)

NOTE: We are certified to offer CEUs to attendees.

Advertising Policies and Guidelines


Solutions Exchange

As a virtual solutions exchange sponsor, you host a series of three round table conversations, each with 8 attendees at your table. Each round table is 20 minutes long. After 60 minutes, you have 24 prospects interested in your products or solutions! You've built relationships with 24 BSCs and facility cleaning managers that will help your business grow.

2022 Solutions Exchange

  • June 21
    Sponsor Close: May 17
  • November 10
    Sponsor Close: October 6

Round 1 Materials

(Due 4 weeks prior)

  • Company Logo - .eps format or high-resolution version is preferred
  • Topic Title
  • 1-2 sentences of what the discussion will focus on
  • Name and Email of your discussion moderator

Round 2 Materials

(Due 2 weeks prior)

  • Slides for Introduction of Topic to large group (3 slides max, 3 minutes max) (.pptx)
  • 3-4 Seed Questions to ask the group
  • Contact Info (Email or Web address) to be included in a follow-up email to attendees
  • Company Handout (PDF) to be included in a follow-up email to attendees

Advertising Policies and Guidelines

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