Cleaning Summit

You're invited to sponsor CleanLink's virtual events held throughout 2021. Each four-hour digital event is filled with educational content, breakout sessions and networking that deliver best practices and proven strategies to meet the new challenges and demands in the cleaning industry.

As a sponsor of this online event, you have the opportunity to build your brand recognition and network with cleaning contractors, facility cleaning managers and distributors.

2021 Cleaning Summits


April 28 - Where do we go from here? Cleaning in 2021 and beyond
2020 was an unprecedented year for the commercial cleaning industry, but as we move past the immediate pandemic concerns, will customers and stakeholders still be concerned about the same level of cleaning and new technologies? This Cleaning Summit will review what cleaning strategies will become new industry best practices and what were simply emergency protocols; how to plan to make sure you have the necessary staff to continue to handle the demands; and how best to engage with building executives to make sure their needs are sufficiently being met.

Sponsorship close: March 19


August 18 - Using Cleaning Fundamentals to Create Healthy and Safe Buildings
Organizations with strong existing cleaning programs were able to handle the increased demands brought on by the pandemic better than others. They already had the policies, procedures, and tools in place to meet the new cleaning requirements and could clearly communicate plans to all stakeholders. In this Summit we share their building blocks for success and discuss the key components of a cleaning program including standardization, audit programs, continuous improvement, and product selection.

Sponsorship close: July 23


November 3 - Cleaning For Health
As occupants slowly continue to bring people back into buildings, the focus on cleaning for health is in the forefront of everyone's mind. However, commercial cleaning professionals cannot forget that cleaning for health does not only focus on infection control. Attend this Cleaning Summit to learn about the well-rounded approach to cleaning for health for all occupants including indoor air quality, VOCs, selecting and using green products, and viral contamination.

Sponsorship close: September 24


NOTE: We are certified to offer CEUs to attendees.



Three Sponsorship Levels


Platinum:

  • Exclusive email sent on your behalf to all Cleaning Summit registrants prior to the event
  • 15-minute presentation at the Cleaning Summit
  • Online Sponsor Recognition
  • Logo on Marketing materials and event website
  • Up to 3 event passes for your staff
  • Up to 3 event passes for qualified BSC, or Facility Cleaning Managers guests
  • Logo placement on follow-up email to all attendees after the event
  • Ability to include a PDF handout on follow-up email to all attendees
  • Receive attendees lead information including: name, postal list, email and phone number

Gold:

  • A 25-word description of your company will be included in a Cleaning Summit email sent to all registrants prior to the event
  • Online Sponsor Recognition
  • Logo on marketing materials and event website
  • Up to 2 event passes for your staff
  • Up to 2 event passes for qualified BSC, or Facility Cleaning Managers guests
  • Logo placement on follow-up email to all attendees after the event
  • Ability to include a PDF handout on follow-up email to all attendees
  • Receive attendees lead information including name, postal address, email and phone number

Silver:

  • Onsite sponsor recognition
  • Your logo on marketing materials and event website
  • 1 event pass for your staff
  • Logo placement on thank you/event materials email to all attendees after the event
  • Receive attendees lead information including name, postal address, email and phone number

Advertising Policies and Guidelines


DemoCast

Short of showing people your products in person at a trade show, our DemoCast is the next best way to show buyers how your products can help them. DemoCasts are live, 15-minute product/service demonstration webcasts. After your live demonstration, you receive the full registrant and attendee list, including emails.

2022 DemoCast Schedule

February 8, May 18, September 21, December 7

Details:

  • Option to be a live broadcast or show a pre-recorded demo video
  • Five-minute Q&A with attendees
  • Archived on CleanLink for six months
  • Reporting: Full registrant and attendee list (includes emails)

Round 1 Materials

(3 Weeks Before Live Date)

  • What Is Being Demoed
  • Presenting Company As You Want It To Appear
  • Presenter Name, Title & Photo
  • Company Logo
  • DemoCast Title: 75 characters max (Company name is not allowed in the Title)
  • Presentation Summary: 425 characters max Your title is the most important and should contain strong language to sell your event to a potential registrant.

Title and descriptions drive the most registrants when they:

  • Tell the end user how they will benefit - how it addresses their challenges and needs;
  • Tell the end user what they will learn or get out of watching;
  • Tell the end user key takeaways;
  • Let the end user know the presentation is specific to their profession and tailored to them;
  • Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)

Tips:

  • Focus less on the product itself and more on addressing the challenges of your audience.
  • Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.

The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.

Round 2 Materials

(1 Week Before Live Date)

  • Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
  • Presenter(s) Phone & Email
  • Seed Questions (2-4 questions)
  • Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions

Submission:

E-mail ads to webcasts@tradepress.com

Be sure to indicate in the email the materials are for a CleanLink DemoCast and indicate your company name.


FastCast

A proven content marketing vehicle which delivers great value. How else could you get 30 minutes of live, undivided attention with potential customers to present your thought-leadership message?

In addition to getting the FastCast benefits and the exclusive database of registrants, we put together the creative and get your message in front of this key audience. All FastCasts include a customized, dynamic marketing blitz which we develop and run for you. This high-impact digital marketing consists of e-Newsletter ads, various website ads and dedicated emails.

The marketing campaign exposure and leads/database alone have a value of $13,000. You will be hard pressed to find better ROI than this.

As a sponsor, you get:

  • Sole-sponsored, custom content—you choose your topic. We'll assist in copy review, slide generation and provide experience and expertise to assure a successful event.
  • You select speaker/presenter
  • Presentation is 30 minutes, prompting cleaning decision makers to continue the dialogue after the event.
  • Exclusive branding on promo emails during the two weeks prior to the webcast.
  • Promote to your prospect list (optional)
  • Your logo appears on screen throughout the presentation
  • You get the exclusive database of registrants and attendees—email address, name, title, company, city/state, phone
  • You get the FastCast to post on your website and use in your sales and marketing efforts.
  • 60-day topic exclusivity (30 days before and 30 days after)

Round 1 Materials

(Due 4 Weeks Before Live Date)

  • Webcast Title — 75 characters max (Company name is not allowed in the Title)
  • Your title is the most important item to drive registration and should contain strong language to sell your event to a potential registrant.

  • Summary — 500 characters max
  • Learning Objectives (3—4, one sentence each) example below
  • Presenting Company As You Want It To Appear
  • Presenter Name, Title, Photo & Bio
  • Company Logo & URL

Round 2 Materials

(Due 1 Week Before Live Date)

  • Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
  • Presenter(s) Phone & Email
  • Seed Questions (2-4 questions)
  • Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions

Title and descriptions drive the most registrants when they:

  • Tell the end user how they will benefit - how it addresses their challenges and needs;
  • Tell the end user what they will learn or get out of attending;
  • Tell the end user key takeaways;
  • Let the end user know the presentation is specific to their profession and tailored to them;
  • Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)

Tips:

  • Focus less on the product itself and more on addressing the challenges of your audience.
  • Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.

NO: See The FMPRO 4800® from ACME-TECH
NO: Out-Do Your Indoor Cleaning
YES: Learn How You Can Save Thousands In Cleaning Costs
YES: 5 Steps Cleaning Managers Need for Healthy Spaces
YES: Tips For Less Costly Green Floor Care + Registrants Save 5%

The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.

Example Learning Objectives

  • Learn how electrostatic technology works, and how it is used for surface disinfection
  • Understand electrostatic technology and other technologies used for surface disinfection
  • Identify places in your facility where you can use electrostatic technology to enhance your disinfection protocols
  • Learn how to select an electrostatic sprayer for the best ROI

Advertising Policies and Guidelines
* We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.

Submission:

E-mail ads to webcasts@tradepress.com

Email Sample Slide Sample

Multi-Sponsor Webcasts

Multi-sponsored webcasts provide solution-based content in a one-hour webcast. It gives you the opportunity to speak directly to cleaning decision makers. As a sponsor, you have 10 minutes to formally present your solution during the first half of the event. The second half will be used for an extended question and answer portion with the audience.

Sponsor Benefits

(Limited to 3 Sponsors. Exclusive: One sponsor per product category)

  • Opportunity to provide one presenter for the webcast.
  • Your logo displayed on all marketing and event materials.
  • You receive attendee lead information including name, postal address, email and phone.

Topics:

  • March 4 - Infection Control
    Sponsorship close: January 22
  • September 23 - Technology and Equipment for Cleaning Today
    Sponsorship close: August 13

NOTE: We are certified to offer CEUs to attendees.

Advertising Policies and Guidelines

Email Sample

Roundtables

Roundtables provide a forum for an interactive discussion on important industry topics. The two-hour program format features 2-4 subject matter experts discussing the topic without a formal PowerPoint presentation. You have the opportunity to be one of the panelists. The moderated discussion focuses on participation and questions from the audience to address key issues. Panelists and audience members use video to participate.

Sponsor Benefits

(Limit to 3 Sponsors)

  • Opportunity to provide one panelist presenter at the roundtable. Director of education reserves final approval of panelists.
  • Your logo displayed on all marketing and event materials.
  • Your logo included in a follow-up email plus you can include a PDF handout.
  • You receive attendee lead information including name, postal address, email and phone.

Topics:


January 27 - Best Practices For Electrostatic And Other Spraying Technologies
Electrostatic and other spraying technologies were very popular investments in 2020, but are you using the technology as effectively as possible? Join our panel of experts as they discuss best practices in using spraying technology protocol as an effective component of cleaning processes. Also, hear from other peers about how they use the technology and what has worked for them.

Sponsorship close: December 27


June 22 - Incorporating New Equipment And Products With Your Teams
Most people do not inherently like change in their routine, so introducing a new technology or product to your team can take some convincing and re-training. Join our panel of experts and your peers to discuss how to get buy-in from your team to fully embrace the implementation of a new technology or product in their cleaning procedures.

Sponsorship close: May 14


October 6 - Equipment: Rent vs. Buy
When making a major capital investment you should look at all the variables and make a sound decision that is best for your company. Join a panel of experts to discuss what the key points of consideration are when you are planning on buying or renting equipment for your organization, including life cycle costs, total cost of ownership, maintenance expenses and more.

Sponsorship close: August 27


NOTE: We are certified to offer CEUs to attendees.

Advertising Policies and Guidelines


Solutions Exchange

As a virtual solutions exchange sponsor, you host a series of three round table conversations, each with 8 attendees at your table. Each round table is 20 minutes long. After 60 minutes, you have 24 prospects interested in your products or solutions! You've built relationships with 24 BSCs and facility cleaning managers that will help your business grow.

2021 Solutions Exchange

  • June 3
    Sponsorship close: April 23
  • December 2
    Sponsorship close: October 22

Advertising Policies and Guidelines

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