Retargeting the Professional Cleaning Industry

We'll help extend your message by targeting our influential CleanLink audience across the entire web. Stay in front of the people you want to be doing business with. Target top prospects that you want to reach and build mind share. Drive more professionals directly into your purchasing funnel.

2 Options to Choose From

Standard Targeting
Our standard retargeting campaign puts you in front of cleaning-industry decision makers, helping you build mind share, create awareness and generate leads.

Market Segment Targeting
Our market-segment campaign targets cleaning professionals who are actively researching and reading material under one of our cleaning-market brands. This approach let's you refine your campaign even further to focus on just distributors, BSCs or in-house cleaning management.

Price

$1,000 budget
25,000 impressions to 30,000 impressions

$1,500 budget
40,000 impressions to 48,000 impressions

$2,000 budget
60,000 impressions to 72,000 impressions


Reporting:

Ad impressions and clicks.

Program:

You provide your campaign budget/impressions and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Retargeting Ad Specs:


Leaderboard Ad

Image Size: 728 pixels wide x 90 pixels high
File Size: 40K maximum
URL: provide landing page URL

Image Ad

Image Size: 300 pixels wide x 250 pixels high
File Size: 50K maximum
URL: provide landing page URL

Mobile Leaderboard

Image Size: 320 pixels wide x 100 pixels high (can also accept 320 pixels wide x 50 pixels high)
File Type: No animation allowed
File Size: 50K maximum
URL: Include link to landing page

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).

Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animaged gifs are not supported.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Submission

E-mail ads to webads@tradepress.com


Social Media Marketing Solution

Connecting with commercial cleaning professionals on social channels like Facebook is no easy task. The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. It becomes impossible to get in front of the right people at any kind of scale resulting in minimal returns. We can make your social media efforts easier and more productive. Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.

Through our turnkey social marketing program, our targeted decision-maker databases, and employing best practices, we give your brand maximum visibility on Facebook. We help you reach top commercial cleaning executives that you are unable to target yourself. With our program, you will end up driving more of the prospects you want directly into your purchasing funnel.

Reporting:

Campaign impressions and engagements

Program Options

$1,100 budget
20,000 impressions - 23,000 impressions

$1,600 budget
30,000 impressions - 35,000 impressions

$2,100 budget
40,000 impressions - 45,000 impressions


Sample


Social Ad

Specs:

Image Size: 1200x628 (if submitting video see video specs below)
Primary Text: 125 characters max
Headline (optional): 40 characters max
Description (optional): Does not clarify character limit, but - The description is additional text that appears in some placements. Its position on the ad varies by placement.
Website URL: The URL for the web page you want people to visit.
Display Link: Show a shortened link instead of your full website URL in some placements. The link should go to the same domain as your website URL. The position of the display link varies by placement.
CTA: Learn More, Apply Now, Book Now, Contact Us, Download, Get Offer, Get Quote

Ad Requirements:

Only 1/6 of your image can have text in it, Facebook will not approve ads that have images with too much text.

Ads must have landing page.

Ads must conform to Facebook ad standards.

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Video Specifications:

Recommended format: .mp4, .mov or .gif View full list of supported formats
Resolution: 600px minimum width
File size: Up to 4 GB max

Required Lengths By Placement:

Facebook: 240 minutes max
Audience Network: 5 - 120 seconds
Instagram Stories: Up to 120 seconds
Instagram Feed: Up to 120 seconds
Rewarded Video: 3 - 60 seconds

Video Recommendations:

Recommended Length: Up to 15 seconds
Recommended Aspect Ratio: Vertical (4:5) View aspect ratio specifications
Sound: Enabled with captions included

Submission

E-mail ads to webads@tradepress.com