CleanLink can conduct custom research into the buying habits, brand awareness and product preferences of distributors, BSCs and in-house facility cleaning managers. facility executives. Our research department conducts both quantitative and qualitative studies.

Quantitative Research: Web‐based surveys, telephone surveys, and postal (mail) surveys. Examples of quantitative research include:

• Product Development: Research is conducted to help develop new products or improve existing ones, ensuring they meet market demands and keep pace with technological advancements.
• Market Research: Understanding the needs, preferences, and market trends of distributors, BSCs and in‐house facility cleaning managers help manufacturers and suppliers to develop products and services that align with market demands and preferences.
• Customer Satisfaction: Research is conducted to understand customer feedback and preferences, enabling manufacturers and suppliers to tailor their products and services to better meet customer needs and expectations.
• Competitive Analysis: Research helps manufacturers and suppliers understand their competitors, their products, and their strategies, enabling them to stay competitive and differentiate their offerings in the market.
• Quality Improvement: Manufacturers and suppliers conduct research to enhance the quality of their products, ensuring they meet or exceed industry standards and customer expectations.
• Qualitative Research: Face‐to‐face research including in‐depth interviews, focus group recruitment and telephone surveys.

Submit the form to access the reports listed below.

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AVAILABLE FREE REPORTS

Report On The Building Service Contractor Market	Facility Executive's Contractor Expectations Study
Facility Management Complaints Study	Facility Cleaning Decisions Management Study
Facility Cleaning Decisions Salary Survey	End User Purchasing Trends Survey
Distributor Sales Compensation Survey

Our Pipeline Lead‐Generation program provides pre‐qualified distributors, building service contractors, or facility cleaning managers willing to be contacted by you regarding their needs for products and services to help them do their jobs more efficiently and profitably.

Our experienced telecom team calls subscribers of our industry‐leading magazines, Sanitary Maintenance, Contracting Profits, and Facility Cleaning Decisions. Asking targeted questions that you've provided, the telecom team uncovers the hottest prospects that are interested in learning about your products or services. We turn these leads over to you for your sales team to follow up on. These potential buyers give us their permission to have your sales team contact them.

No risk! You only pay when we fulfill the contract and deliver your leads.

Our data-analytics team has come up with a campaign approach to maximize ROI for this digital marketing standard. Combining our Lead-Gen Web Ads with eNewsletter exposure, this special package will help you get optimal results from a valued digital content asset.

We create all the needed ads and run your campaign which promotes your content asset throughout our website and our eNewsletters for a month's time; this ensures your brand is seen by thousands of potential customers in the professional cleaning industry.

All content lead-gen programs include:

• A lead generating web ad on CleanLink for 1 month;
• A daily e-Newsletter ad campaign going to our 62,000 subscribers 4 times in the month;
• We develop and host a customized, gated landing page for your content asset which includes your logo;
• A lead report which includes email addresses for those who fill out online form to download the asset;

Your Marketing Partner

If you don't have a content asset to offer, our experts can develop one for you to save you time. We will use our industry knowledge to craft something specifically for this audience.

Our cleaning-industry content team will work with you to create a high-value asset which you can run with us and then use via additional channels for additional benefit. Ask your sales person for a quote.

Since users are making a form-based request, you will get the cleaning professional's email allowing you to follow up with them.

Based on our tests with this format, the in-ad form approach has out-performed traditional landing pages by 200%.

White Papers, eBooks, Deep-Dive Project Case Studies & Educational Videos.

Acquire guaranteed leads for your business with our turn-key campaign to targeted decision makers. It starts with content marketing which builds thought leadership, awareness, consideration, preference and favorability with a brand. It's an effective tool to support upper funnel marketing objectives which are especially important in the facilities management industry.

You provide an existing asset and we'll develop the creatives and run the campaign. (gated landing pages must be hosted on our website)

Reporting:

We'll deliver a lead report which includes email addresses for those who fill out our online form.

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Cleaning Media Kit  |  Trade Press Media Group, Inc.

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