Audience
Grab Your Share of the $45.7 Billion Health Care Market
Healthcare Facilities Today is the go-to resource for facilities and cleaning executives responsible for the largest healthcare facilities in the United States and Canada. With Healthcare Facilities Today, you effectively showcase your products and services to a engaged audience of facility managers, engineers, architects, designers, and constructors responsible for building and managing hospitals, medical offices, nursing homes, and other healthcare facilities.
Healthcare Facilities Today Readers
Who Visits Healthcare Facilities Today?
Who Visits Healthcare Facilities Today?
eNewsletters
Facility Pulse
What It Is: The e‐newsletter (Tuesday, Wednesday & Thursday) that provides a quick read and links to articles and items of interest for healthcare facilities executives.
Why It Is Effective: The heavily relied upon eNewsletter paces the industry in open rates. It's perhaps the most cost effective way to get your message out.
Program Send Total:
25,000
Reporting:
You will receive a report with email opens and clicks.
Bonus Reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your ad.
Sole Sponsored Custom Email
What It Is: The best healthcare professional email database! Choose a circulation size to meet your needs in 1,000 increments. To maintain list integrity, maximum blast size we allow is 25,000. Larger audience sizes will need to be divided into multiple blasts.
Why It Is Effective: We have identified healthcare facility professionals with the most square footage, the biggest budgets and decision making power. Between active requests from our user base and our circulation department's active list management to keep quality high we have done the work to help ensure you're reaching the right and most engaged audience.
Customize Your Blast Size To Meet Your Goal:
Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an error in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.
If the client cancels the project after the designer has begun work, we are entitled to a kill fee of $500.
*For small blasts we have a minimum blast charge of $1,700 to account for setup, operations, audience generation, list maintenance and various other costs.
Custom Email
Video on Demand Email
Case Studies Email
Whitepaper Email
Don't Have Creative? We'll do it for you for FREE!
Choose From Our Custom Templates below.
View Template #1
View Template #2
View Template #3
You can further refine your target audience for an additional charge. Additional targeting options include:
Business
Job Title / Function
Building Type / Size
eNewsletter Subscribers
Webinar Attendees
Geographic
Reporting:
You will receive a report with email opens and clicks.
Bonus Reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Healthcare Facilities Today
Jump to Website Section
ROS Ads Intro Ads Wallpaper AdsAdvertise to Healthcare Facilities Management Executives
What It Is: Advertise to healthcare facilities management execs next to our monthly editorial covering trends affecting the industry.
Why Is It Effective: With more than 38,000 unique visitors per month and 50,000 page views per month, you're sure to increase awareness of your product by appealing to architects/designers, operations managers, building owners and facility managers of health care facilities.
Run of Site Advertising (ROS Ads)
Target the Buyers You Want to Reach!
What It Is: Our Run‐of‐Site (ROS) advertising targets the buyers you want to reach, across our Healthcare Facilities Today Network, by appearing on pages with content created exclusively for today's facility professional.
Why Is It Effective: Facility managers are extremely difficult to accurately target online. On Healthcare Facilities Today, actively engaging facility manager decision makers see your message and brand within the context of highly trusted and relevant industry information. Our dedicated staff manages all content on the site for a brand safe environment.
Intro Ad
What It Is: Oversized ad that appears above the website which users can't miss when they first land on a page, running on the HFT website.
Why It Is Effective: Intro ads are proven to inform and educate facilities‐management professionals with a more in‐depth message. You'll make a splash with this ad!
Reporting:
Ad impressions. Ad clicks. Learn More »
Note: plays of your YouTube embedded video can be seen from within your YouTube account.
Wallpaper Ad
What It Is: The wallpaper ad appears on both sides of the website, wrapping the content even when a user scrolls down.
Why It Is Effective: A high‐impact ad unit that sticks around with the user.
Retargeting
What It Is: You provide your campaign budget and campaign duration. We'll custom configure your campaign and make recommendations with your retargeting needs in mind.
Why It Is Effective:
Program:
You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.
Reporting:
Ad impressions. Ad clicks.
Social Media Marketing Solution
What It Is: We can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.
Why It Is Effective: The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. We help you reach top facilities management executives that you are unable to target yourself.
Reporting:
Ad impressions. Ad clicks.
Campaign Tiers:
Campaign budget 1: 25,000 ‐ 30,000 impressions
Campaign budget 2: 40,000 ‐ 50,000 impressions
Campaign budget 3: 60,000 ‐ 75,000 impressions
Digital Events
Webcasts
Your Event, your Presentation, your Exclusive Leads.
Two Options To Choose From:
Solution Expert Fastcast ‐ 30‐minute Presentation
Standard webcast marketing plan. Leads generally range from 40‐100
Thought Leader Webcast ‐ 60‐minute Presentation
Larger webcast marketing plan. Leads generally range from 70‐200
Attendees Can Earn Continuing Education Units for the Webcast
Why It Is Effective: We develop your marketing creative, we run the promotion on digital channels and we produce the event making educating this audience as turn key as possible. That makes getting your message in front of this audience as easy for you as possible. Marketing plans include dedicated emails, event reminder emails, visibility on our popular daily eNewsletter.
Your webcast registration report includes name, job title, company & email. You can also get the video of your webcast for post‐event visibility.
Thought Leader
Branded Features
What It is: The only way to get published on HFT! Branded Features appear in the news feed along trusted and topical content on Healthcare Facilities Today. Branded Features are searchable, appear on the home, news and branded features landing pages and may contain multiple images.
Why It Is Effective:
Digital Sponsorship Packages
By becoming a sponsorship partner, you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs.
Digital Sponsorship Packages |
|||
Healthcare Facilities Today |
HFT Network ROS Sample |
Retargeting Sample |
HFT eNewsletter Sample |
Industry Contributor |
25,000 |
25,000 |
5 |
Industry Leader |
77,000 |
60,000 |
18 |
Value Added (Optional):
Reporting:
Reporting will include overall program engagement, including send numbers, impressions and clicks.
We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.
