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Custom Email

Send a Custom email to leverage your content and our reader loyalty to reach buyers interested in your products and business solutions. Send your message directly to decision makers’ inboxes in the market segment you want to reach: distributors, contractors or facility cleaning managers.

Email Circulation:

Sanitary Maintenance - 15,000 Distributors
Contracting Profits - 15,000 Building Service Contractors
Facility Cleaning Decisions - 30,000 Facility Cleaning Managers

Price:

Sanitary Maintenance - $1,825 net
Contracting Profits - $1,825 net
Facility Cleaning Decisions - $2,625 net
One email to the total market - $4,350 net

Ad Specs:

Tips for a successful custom e-newsletter.

  • Send an HTML version of the completed newsletter. PDF files not accepted.
  • Email width of 600 pixels or less.
  • Emails with 600-800 words perform the best.
  • Provide a 50 character subject line for the email. Subject lines longer than this may get cut off.
  • If you are using 3rd party tracking tags, send standard tags.

Some things to Note:

  • Maximum number of 6 links per email. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • A proof will be sent to you prior to the email mailing out.

Upgrade Opportunities

A/B Split Subject Line Only - additional 25%
A/B Split Creative and Subject Line - additional 35%

Submission:

E-mail ads to webads@tradepress.com


Video on Demand Email

Promote your video to buyers interested in your business solutions. Send your message directly to decision makers' in the market segment you want to reach: distributors, contractors or facility cleaning managers. 

Email Circulation:

Sanitary Maintenance - 16,000 Distributors
Contracting Profits - 16,000 Building Service Contractors
Facility Cleaning Decisions - 35,000 Facility Cleaning Managers

Price:

Sanitary Maintenance - $1,825 net
Contracting Profits - $1,825 net
Facility Cleaning Decisions - $2,625 net
One email to the total market - $4,350 net

Ad Specs:

  • Video headline
  • Description (200 word max)
  • URL that links to the video
  • URL for readers to click on for more info about your company
  • If you want to send your own screen shot, it should be: 500 pixels wide x 300 pixels tall, otherwise we will create a screen shot from the video.

Upgrade Opportunities

A/B Split Subject Line Only - additional 25%
A/B Split Creative and Subject Line - additional 35%

Submission:

E-mail ad material & URL to webads@tradepress.com


Behaviorally-Targeted Direct Email

Our advanced data-intelligence system, Au DataMine, will build a list of prospects most likely to purchase your exact products. We can then develop a tailored campaign for you that will generate the best leads for your company

Save Time and Money Finding New Prospects

AU DataMine is built on the largest and most comprehensive database of cleaning industry decision-makers. As a result, you save time and money trying to identify new customers. We are constantly identifying new decision-makers, using our experience with audience building in the professional cleaning marketplace, who fit your buyer profile.

Customized List
Tell us your desired buyer profile and we will build a targeted list of cleaning professionals that fit your specific parameters. We build your custom list using a combination of geo, job title, and company type to hone in and make your marketing campaign count.

Behaviorally-Targeted Direct Email Specs

Supply your own email HTML
If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.

Or have our team setup you email creative:
See our creative setup and design policies.

Production Charge
In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.

AU DataMine Email Lead Gen Program Requirements

  1. Provide a subject line with a maximum of 50 characters, including spaces and punctuation.
  2. From Line (the companies name or person's name. Not an email address)
  3. Suppression file of clients opt-outs/unsubscribes
  4. Clients opt-out/unsubscribe link must be embedded in the HTML along with a physical address.
  5. Seed names and email addresses of who needs to see the test and final blasts. Only one seed name can be responsible for sending final approval of the test blast to amanda.balistreri@tradepressmedia.com
  6. Clicks intended to deliver emails must adhere to one of the following best practice conventions:
    • Link indicates customer is requesting contact from manufacturer;
      (examples: Send me information. Contact me about XXX. Email me about XXX.)
    • Link indicates the user wants a demo, test drive or is looking for more information;
      (examples: Request Cost-Savings Analysis. Request Demo. Request Software Preview. Email Brochure. Sign Up For A Test Drive.)
    • Link indicates user request to receive manufacturer's eBook, Webcast, WhitePaper or similar highly-valued content piece.
      (examples: Request Guide. Request eBook. Request Webcast.)
    • In some cases customers should add:
      I consent to be emailed regarding the content above. under buttons/links as needed to help make email consent more clear.
  7. Link Landing pages must deliver on expectations from link text and contain coordinating language. (We can help with landing page setup)


View a standard sample where we deliver your leads from a call to action click

Email Reporting

You will receive a report with email opens and clicks.

Lead Gen Reporting

Your report will include the emails, phone numbers, names, titles, companies and street addresses where we have them for recipients who click on your lead generation, call-to-action links. (Not all links apply)

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Behaviorally-Targeted Direct Email and indicate your company name.